The Lean CX methodology brings agile management together with customer experience to enable your organisation to achieve real value and cut through. After completing this course, you will know how to design and market-test valuable new customer experience initiatives, ready to scale. Use this course to virtually guarantee a new stream of reliable revenue.

OVERVIEW

• Actionable online course taught by world-class CX leaders.

• Apply the learning directly to your role or business.

• Proven methodology that combines scientific research with practical testing.

• Disrupts the long, expensive traditional CX methodology most practitioners are currently using.

• Designed to add a valuable new revenue stream to your business.

TIMEFRAME

To achieve the certification:

Complete 7 hours of online training, including the certification assessment quiz.

To apply the training to your business:

Allow approximately 24 hours.

You will need to complete 7 hours of online training (we recommend you take the short quiz after each module to solidify the learning) then apply the learning directly to your business using the frameworks and Lean CX Toolkit.

We recommend you allocate 3 hours per week over 8 weeks to apply the Lean CX process to your business. By week 8, you should have at least one valuable new customer experience initiative, ready to scale.

FORMAT

Self-paced, online learning platform. Videos and transcriptions. Downloadable worksheets. Snack-able content (bite off as much as you need, when you need it). Mobile enabled, so you can learn from anywhere. Dive into the content where it adds the most value, now.

INVESTMENT

$1490

CONTENT AREAS

Why: The Case for Change

Everything you need to help pitch the ‘Case for Change’ to your organisation.

Including: Why CX is your best path for growth; Finding the opportunity inside a changing economic environment; and Why traditional CX doesn’t work.

What: Frameworks for Cut-through

The ideas generation scaffolding you need to build your new initiative.

Including: Human Centred Design; Cognitive Psychology; Innovation; and Value Stream Mapping.

How: The Lean CX Innovation Process

The step-by-step process you and your team need to undertake to get to a tested initiative, ready to scale.

Including how to: Prepare and align the team; Find an Adjacent Market Position; Design your Minimum Viable Initiative; Refine and validate your offer.

BONUS STRATEGY CONTENT

Explore and Exploit

Customer strategy innovation approaches, from ambidexterity to new paradigms for organisational innovation.

WHAT YOU WILL WALK AWAY WITH

A tried-and-true methodology to design and test new CX initiatives, ready to scale inside your organisation.

Market tested proof that your initiatives are valuable and will be successful when scaled.

The confidence that you can create new revenue inside any organisation with customers.

Lean CX Practitioner certification that demonstrates your CX innovation expertise and education investment.

LCXP CERTIFICATION

Get certified in the new methodology that disrupts traditional CX.

Each module includes a short assessment quiz. Complete the assessment and you will become certified as a Lean CX Practitioner (LCXP).

You will receive a digital certificate from the CX Institute with your name, the date completed and your qualification to apply the Lean CX Methodology as a Lean CX Practitioner (LCXP).

YOUR PRESENTER

Dr Robert Dew, Program Designer and Lead Author

Robert is a leader in customer experience innovation, with over 20 years’ experience structuring companies for growth. He was a start-up founder in over 40 businesses and ‘retired’ at 32. Enterprises including Volvo, Nissan, BankWest, KLM Royal Dutch Airlines, Chandler Macleod, WorleyParsons, Janssen Pharmaceutical and Seek have brought Rob in to help them innovate. He is the author of ‘Customer Experience Innovation: How to get a lasting market edge’ and ‘Lean CX: How to Differentiate at Lowest Cost and Least Risk’. He has a PhD in Cognitive Psychology and has taught business leaders in MBA programs at 8 universities across Europe, Asia and Australia.

10x RETURN GUARANTEE

In order to qualify for a refund, you must have:

Completed course and the certification assessment

Can show us how you have applied each step in the training to create a Lean CX Minimum Viable Initiative, including market-test and iteration stages; and

You have not achieved at least a 10x return on your education investment; then

We will provide a full refund for the Online Course costs.

Email us within 365 days of your enrolment date, including proof that you did the work in the course and it did not work for you.

RECOMMENDATIONS

What I like about the Lean CX course is that it provides a very simple framework that gets straight down to the business of creating genuine shared value. It leverages modern design and ways of working whilst drawing on a few tried and tested tools – the old and the new work well together. Where so much is changing the Lean CX Framework presents a tangible solution as opposed to ‘lots of ideas’ and minimal action i.e. where CX initiatives often find themselves today.

— Customer Experience Manager, Banking

I have just completed Lean CX Online Certification.  I loved the format which offered a quick "Express Route"  plus the full Certification course.  Full of real world examples of Lean CX tools in action, along with a complete Toolkit of templates to use in your own business.  I was so impressed with the practicality of this disruptive approach to CX.  If you are looking for an edge in your role as a CX professional, this is it.

— Operations Manager, Insurance

The course made me rethink what I knew. It challenged me to go deeper and discover more about my customer.

— Board Director and Consultant

The coaching helped me really apply the learning to my business.

— Customer Experience Manager, Aged Care

Rob created a framework that helped us uncover what our clients really needed.

— Director, Family Owned Business

I had a great opportunity to learn about innovation in Customer Experience. Being a marketer, I feel it’s very important to know your customer well and the Lean CX Course helped me to understand the customer needs in the most effective way.

— Marketer

Brilliant course, insightful and thought provoking.

— Claims Leader, Insurance