sarah daly

Sarah is co-founder and Managing Director of the Customer Experience Institute. A serial entrepreneur, she champions the philosophy of human centred design and is passionate about creating businesses that people want to interact with. Sarah is currently doing her PhD, researching trust and artificial intelligence.

Dr Robert Dew

Robert is our Academic Director. He is a customer experience innovation expert and the author of ‘Customer Experience Innovation: How to get a lasting market edge’. His new book ‘Lean CX’ is due for release in 2021. Robert has lectured MBA’s at 8 universities across Europe, Asia and Australia and is a Principal in CapFeather.

cyrus allen

Cyrus is an Industry Advisor in our programs. He is a customer strategy and customer experience transformation expert who has led 200+ advisory projects with over 100 organisations, is the Managing Partner in CapFeather and a guest lecturer at Melbourne Business School.

We are committed to teaching you what really works

The CX Institute is the educational arm of CapFeather, a customer strategy and innovation consulting firm. All of our education is based on our success working with large global enterprises and as founders in new ventures. Our programs draw on the expertise of the global CapFeather team. We also bring in subject matter experts to ensure our education combines industry and educational best practice.